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MARKETING SOLUTIONS
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Digital Marketing Campaign Proposal

Launching Home Water Purification Systems in Saudi Arabia
Presented by
KMI
MARKETING SOLUTIONS

🎯 Objective

Launch and establish ANGEL as a leading brand in the home water purification systems market in Saudi Arabia

🏠 Focus

Home consumers (B2C) only - health-conscious Saudi families

🎯 Target Market Understanding (B2C)

Potential Customers:

  • Young Families (25-45 years): Have children and prioritize health
  • Villa & Large Apartment Owners: Seeking comprehensive solutions
  • Medium to High-Income Families: Capable of investing in health
  • Technology Enthusiasts: Appreciate smart solutions

Challenges They Face:

  • Concerns about tap water quality
  • Chlorine taste and odor in water
  • Mineral buildup in appliances
  • Seeking healthy solutions for family
  • Lack of trust in cheap filters

🚀 Digital Campaign Strategy

1

Phase One: Building Digital Foundation (1 Month)

Website development & advertising video production

2

Phase Two: Digital Campaign Launch (Months 2-12)

Multi-platform advertising campaigns & content marketing

📱 Google Advertising Strategy

🔍 Search Campaigns

Targeted Keywords: water filter, water purification system, home filters, chlorine filter, under-sink filter

Strategy: Start with pilot campaigns and gradual optimization based on data

🤖 Performance Max Campaigns (Upon Reaching Goals)

AI-powered campaigns across all Google platforms for broader reach and better optimization

  • Automatic optimization using AI
  • Broader reach across all Google platforms
  • Better results with continuous optimization
  • Easier management with one unified campaign

📲 Social Media Campaigns

📘
Facebook & Instagram
Brand awareness & lead generation
👻
Snapchat
High Saudi engagement
🎵
TikTok
Young families & viral content

Targeting Strategy:

  • Age: 25-55 years
  • Location: Major Saudi cities
  • Interests: Health, home improvement
  • Behavior: Online shoppers, tech enthusiasts

Content Types:

  • Product showcase videos
  • Educational content
  • Customer testimonials
  • Before/after comparisons

📝 Content Marketing Strategy

📚 Educational Content Topics

  • "Why does tap water in Saudi Arabia need purification?"
  • "The difference between various types of water filters"
  • "How to choose the right filter for your family size?"
  • "Chlorine's impact on children's health"
  • "Save money: Cost comparison of bottled water vs. filters"

📅 Weekly Publishing Schedule

🔵
Sunday: Health tips related to water
🟢
Tuesday: Product showcase with benefits
🟡
Thursday: Customer testimonials
🟣
Saturday: Light entertainment content

👥 Influencer Marketing Strategy

🏥
Health & Wellness
Doctors & Nutrition Specialists
👪
Mom Influencers
Family & Children Content
🍳
Cooking Influencers
Healthy Food Enthusiasts
🏠
Lifestyle
Home & Living Content

Collaboration Strategy:

  • Free product trials for testing and review
  • Educational content about water purification importance
  • Exclusive discount codes for followers
  • Natural daily life usage scenarios

📊 Key Performance Indicators (KPIs)

📈 Awareness Metrics

  • Reach and Impressions
  • Social media follower growth
  • Brand name search volume

💬 Engagement Metrics

  • Click-through rate (CTR)
  • Social media engagement rate
  • Video completion rate

🎯 Conversion Metrics

  • Website visitors and sessions
  • Generated leads
  • Visitor to lead conversion rate
  • Cost per lead (CPL)

💰 Sales Metrics

  • Direct sales from campaigns
  • Return on ad spend (ROAS)
  • Customer lifetime value (LTV)

🎯 Phase Goals Timeline

1

Month 1: Foundation Building

Goal: 50,000 people see the brand

Set up advertising accounts, launch awareness campaigns

2

Months 2-3: Awareness Growth

Goal: 150,000 monthly reach + 500 leads

Expand across all platforms, begin influencer marketing

3

Months 4-6: Conversion & Growth

Goal: 300,000 monthly reach + 1,000 leads

Focus on conversion campaigns, optimize customer experience

4

Months 7-12: Market Dominance

Goal: 500,000 monthly reach + steady sales growth

Establish brand position, expand products and services

💼 Dedicated Team Structure

Core Team:

👨‍💼 Account Manager
Daily follow-up and client coordination

🔍 Google Ads Specialist
Search and Performance Max campaigns

📱 Social Media Specialist
Facebook, Instagram, Snapchat, TikTok

👥 Influencer Coordinator
Research, contracting, relationship management

📊 Data Analyst
Performance tracking and reporting

Supporting Team:

🎨 Graphic Designer
Ad design and visual content creation

✍️ Content Writer
Arabic and English content creation

💬 Community Manager
Comments response and engagement management

🏆 Why We're the Best Choice for ANGEL?

🇸🇦
Saudi Market Expertise
Deep cultural understanding
📱
Digital Specialization
Multi-platform campaign experts
📊
Data-Driven Approach
Decisions based on analytics

Our Competitive Advantages:

  • Saudi Market Understanding: Deep knowledge of consumer behavior and cultural preferences
  • Technical Product Experience: Proven track record marketing technology products to families
  • Local Network: Established relationships with influencers and platforms
  • Advanced Tools: Cutting-edge analysis and optimization technologies
  • New Brand Expertise: Specialized experience in launching fresh brands
  • Complete Transparency: Full visibility in reports and results

💼 About KMI Marketing Solutions

KMI
MARKETING SOLUTIONS

🇸🇦 Saudi Market Specialists

Deep understanding of Saudi consumer behavior and digital landscape

📱 Digital Marketing Experts

Specialized in multi-platform campaign management and optimization

📊 Data-Driven Results

Every decision backed by analytics and performance data

🎯 Brand Launch Specialists

Proven track record in successfully launching new brands in competitive markets

📞 Contact Information

Email: mohammad@kmisaudiarabia.com

Phone: +966 50 921 1666

Website: kmisaudiarabia.com

📞 Next Steps

1

Strategy Approval

Review and approve the proposed marketing approach

2

Budget Determination

Set monthly campaign budgets for optimal performance

3

Detailed Workshop

Define priorities, target audiences, and key marketing messages

4

Implementation Start

Launch first phase within two weeks of approval

🚀 Ready to Launch ANGEL's Success Story?

KMI Marketing Solutions is excited to help ANGEL build a strong position in the Saudi market and achieve sustainable success through strategic digital marketing campaigns.

Contact us today:
📧 mohammad@kmisaudiarabia.com | 📱 +966 50 921 1666